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Major Announcement: Yet Another Independently Developed Product from Hongta Renheng Unveiled — Press Conference for Hongta Renheng’s New Specialized Paper for Bundle Packaging

2023/08/31

On October 29, Hongta Renheng, in collaboration with Xiamen Jihong Packaging Technology Co., Ltd., cordially invited more than 20 partners to solemnly convene at the Hongta Renheng Research Building. Special paper for bundle packaging New product launch event.

The press conference was officially opened with a welcoming address by Li Fei, General Manager of Hongta Renheng. In his remarks, Mr. Li first extended a warm welcome to all our partners, emphasizing that, leveraging the robust platform of China Paper Industry, Hongta Renheng has consistently adhered to a strategy of technological leadership, relentlessly pursuing the development of world-class products while prioritizing investment in and the continuous strengthening of R&D capital and talent. Moving forward, Hongta Renheng will continue to harness the strengths of its “small but exquisite,” “small yet beautiful” capital base, platform capabilities, and brand reputation—coupled with cutting-edge technological expertise—to deliver even higher-quality products and services to our valued partners.

Subsequently, Lu Shiqiang, Deputy Director of Process Technology at Hongta Renheng, provided an overview of the company to our partners and placed particular emphasis on the star of this new-product launch: the specialized paper for bundle packaging. He highlighted that, as another new product independently developed and manufactured by Hongta Renheng, this bundle-packaging paper boasts outstanding performance and can flexibly meet a wide range of packaging requirements.

Liu Qing, Vice President of Xiamen Jihong, delivered a speech at the press conference. He stated that the current outlook for kraft paper-based bundle packaging is highly promising, and that the trend toward high-end, diversified bundle-packaging products represents the inevitable direction of China’s future bundle-packaging market—making it an overarching industry imperative. In response, Xiamen Jihong is stepping up its efforts to develop this market further. He noted that the company has conducted multiple rounds of testing and evaluation on Hongta Renheng’s dedicated bundle-packaging paper. The results of these tests demonstrate that Hongta Renheng’s paper fully meets China’s technical specifications and requirements for beer bundle packaging, with some performance metrics even exceeding market standards. Specifically, the paper exhibits superior stiffness and strength compared with U.S.-made alternatives, while also offering a more competitive cost structure and benefiting from a stable supply environment with minimal policy-related disruptions. He concluded that Hongta Renheng’s dedicated bundle-packaging paper is, without question, a product of outstanding overall performance.

Driven by the growing demand for personalized consumer preferences, product packaging is increasingly trending toward smaller package sizes, which has spurred the rapid development of cluster packs. However, in the early stages, technological limitations, high costs, and prevailing consumer attitudes led to the widespread use of heat-shrink PE materials for cluster packaging. In recent years, with evolving consumer awareness, heightened environmental consciousness, and stricter environmental protection policies, paper-based cluster packs have better aligned with market needs and continue to experience steady growth. Hongta Renheng, guided by the vision and mission of “making the world greener through paper packaging,” has been actively investing in the R&D of more eco-friendly products, thereby driving the food consumption market toward greener, more sustainable, and healthier practices. As a new addition to Hongta Renheng’s original product portfolio, this specialized paper for cluster packs showcases the company’s robust product capabilities and underscores its strength, while also enhancing the performance of paper-based cluster packs in key areas such as packaging lightweighting, consumer convenience, material sustainability, and added product value.

Marketing Department Text by Yang Yan, Photos by Wan Li

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